FAQs about Product Photography
What’s the difference between product photography for e-commerce and photography for websites or social media ads?
The primary goal of e-commerce photography is to create clean, detailed images that help customers clearly see the product, encouraging them to make a purchase. These images typically feature white, solid color, or minimalist backgrounds to keep the focus on the product itself, making it ideal for online stores. You can check out our E-commerce photography here
In contrast, product photography for websites or social media ads often includes more creative elements to align with the overall brand identity. These images are typically more dynamic, with creative compositions and brand-specific elements, designed to attract attention in digital marketing campaigns, whether it’s for ads, banners, or website layouts. These visuals are meant to engage viewers and evoke an emotional connection, which is critical for driving brand awareness and conversions.
At our photography studio in Toronto, we provide both types of photography services—whether it’s crisp, product-centric shots for your e-commerce platform or more dynamic, story-driven visuals for digital marketing campaigns. Our goal is to help you create images that not only elevate your brand’s presence but also support business growth by increasing traffic, boosting sales, and enhancing overall brand visibility.
Can you photograph both small and large products?
Absolutely! We’ve shot everything from delicate makeup textures to a huge 12-seat dining set. Our gear is always updated, so we’re ready to handle any size product with precision. We’ve even had the chance to photograph a satellite just days before its launch (major career highlight!). Whatever your product is, we have the experience and tools to capture it perfectly.
What's the shoot process like?
STEP 1: Share your vision
Email us your project details and what you want to achieve. We’ll give you a high-level estimate.
STEP 2: Intro call & booking
We’ll chat briefly to make sure we’re a good fit. Once confirmed, we set a date and secure it with a 50% advance payment.
STEP 3: Plan the shoot
We review concepts, colors, shot lists, and styling. Most planning happens over email, with an optional 45-minute call if needed. Everything is summarized so there’s a clear reference. If you decide you want more images than originally planned, we’ll include them in the final invoice.
STEP 4: Shoot day
We capture your products or brand imagery with attention to every detail, following the plan but leaving room for creative moments.
STEP 5: Proofs & feedback
You review a set of proofs and let us know any adjustments before final edits.
STEP 6: Final images delivered
Once the remaining 50% balance is sent, your polished, high-resolution images are delivered, ready for your website, e-commerce store, or social media.
Can Sku Studio book models/hand models for my product shoot?
Yes — we can arrange for model or hand model bookings for your shoot.
We work with a range of professional and freelance models based on your brand’s style, shoot needs, and budget. Once we have a sense of the look you’re going for, we’ll send over a few options for you to choose from.
Model fees start at $75-120/hour (2-hour minimum), plus a $200 casting fee to cover coordination and sourcing time.
What should I consider when choosing a product photographer?
When selecting a product photographer, consider their portfolio, style, and experience with similar products. It’s important they understand your brand and can deliver images that align with your vision. We bring a wealth of experience across various industries and a commitment to understanding your brand’s needs, ensuring we deliver images that resonate with your target audience.